Hi, I’m Julie Rubenstein, a cisgender woman dedicated to celebrating and advocating for the trans feminine community. As a virtual wardrobe stylist and femininity coach, I’ve created a safe, supportive space for hundreds of trans femmes and non-binary teens, finding them the tools and information needed to feel safe and confident. In addition, I co-host The Fox and the Phoenix Podcast: Understanding the Feminine Crossdressing Experience with Savannah Hauk (from the Living with Crossdressing book series).
Over a decade ago, I followed my heart and became a wardrobe stylist. I earned a certification, took the leap, and quickly realized that organizing closets wasn’t my calling. I longed for something more meaningful. Then one night in 2013, my life changed forever. At a thrift store mixer, I met Stephanie, a beautiful trans woman who shared how deeply our community needed support in self-expression. In that moment, I knew—I had found my purpose.
I knew I couldn’t do this alone, so I turned to my best friend from College, Kate and asked if she would join me and the rest is history! Speaking of our history…
Over the years, we’ve heard it all, from the hesitant “That’s… interesting” to the classic “How niche!” Now, in 2025, at a time when trans lives are more vulnerable than ever, we find ourselves at the forefront of the fight for humanity.
It has been the greatest joy of my life to be a part of so many individual trans stories. I am so grateful to do such deep and personal work.
My name is Kate White and I bring Julie’s fashion ideas to life through our Virtual Lookbook. I provide behind the scenes support to Julie’s creative process and together we make a powerful team. I’m originally from Massachusetts, which I will always call home, but I currently reside in South Carolina and i’m quickly becoming a southern girl! I’m a jeans and t-shirt kind of girl, but every now and then i like to pull out that “little black dress” and hit the town. I love how a good outfit can make you feel confident and empowered!
Kate and I became friends in 2001 while attending Wheelock College in Boston, Ma. Wheelock was bought out by Boston University, which is hilarious because back in the day we would sneak into the BU cafeteria and pose as students because the food was the bomb diggadee! (I knew we were ahead of our time!) But I digress ... the two of us both studied Early Childhood Education and both enrolled in an off-campus puppetry class for an easy A! For our final project, we had to create hand -puppets. Kate and I aren’t exactly the “school types” but both of us would spend time at the Puppet Showplace for some “extra help” from the puppet master (a strange lady with long frizzy hair that dressed in Renaissance fair attire!) The truth was, we really just wanted to spend time together. I mean, it’s not like either of us could work a sewing machine and these puppets were 70 percent of our grade! One day, one of us asked the other to grab a bite of pizza before class. From that slice on, we became the best of friends. Soul sisters. Even though it has been over 17 years since we first met, we are still able to remain apologetically ourselves.
From San Diego to Cape Cod ... to Massachusetts and beyond. We have been on so many adventures but F&H has been the most exciting one of all!
xoxo,
Julie
